Brand Marketing Manager

Brand Marketing Manager

Type: Full-time

Reports to: Market Leader HU

• Develop and execute the annual brand plan/strategy in line with business goals and group direction

• Plan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROI

• Strengthen brand awareness and visibility in Hungary through creative, data-driven campaigns

• Ensure consistent brand communication across all channels – from campaigns to social media, PR and B2B

• Analyze market trends, customer insights, and competitor activity to refine messaging and campaign strategy

• Conduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaigns

• Lead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative culture

• Collaborate closely with agencies and regional brand leads to align local execution with group strategy

• Oversee the local marketing budget and ensure efficient, impactful use of resources

You will have proven experience with:

• Brand strategy & annual planning

• Integrated ATL/BTL campaign management

• Channel & media mix optimization

• Market & competitor intelligence

• Post-campaign analysis & ROI

• Data-driven decision making

• Team leadership & development

• Budget ownership

• Be part of one of the leading travel-tech companies in the region
• Work on products used by millions of travelers
• Collaborate with talented and supportive colleagues
• Hybrid working model with flexibility
• Opportunity to own the local brand marketing strategy and make a visible impact on business results
• Competitive compensation and benefits package